Ive been watching the American Inventor lately and boy-howdy can you get some useful tips about marketing and presentation! If you havent seen the show, heres a quick overview: The inventors get a 60 second shot at presenting their product to a panel of 4 Entrepreneurs, each are marketers and interested in promoting a new product. Whats at stake? A million dollars! And a chance to become famous!
Whats interesting about this process is that the judges tell you that the inventor (you)how you present your case, even if your product is bad, is equally important to their decision when choosing a new inventor. NOT ONE INVENTOR HEARD THAT MESSAGE. Each person is so embedded, so over-focused in their own product, they arent paying attention to advice the panel just offered about what the panel wants to see, and as a result most seriously bomb because they design a presentation they think the panel wants to see! As a result they cant convert the panel of judges to buy in on their idea!
The same thing happens with web page designs. Sites fail because they dont pay close attention to the customers will want. We tend to build what WE think our customers want instead of...
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