Are you marketing in just one language? If so, you are missing out on 64.8% of your marketing potential. This is because 64.8% of the world is surfing the internet in a language other than English. By becoming a multilingual marketer, you immediately open up a stream of new markets. Google alone crawls web pages in 35 different languages.
One of the best ways to attract worldwide traffic is to translate your site and register it with both English and foreign-language search engines and directories. Not to mention, the competition in foreign search engines is much less competitive than the search engines of the United States.
Foreign language markets online are currently growing at a much faster rate than English speaking markets. You have the opportunity to tap into this market while it is in an exponential growth phase.
Below is a complete plan to getting your web site translated and into the foreign search engines and directories.
First, you must make a list of all of your keywords in English. These are the phrases that people use to find you in the search engines. You can extract these keywords by going to your web sites statistics...