Press releases have the potential to create incredible exposure. Looking beyond the linking benefits, a well written press release may land you in newspapers, TV, and radio.
Quite often the top results are press releases or news articles feeding from those press releases. Some of these releases inspire me; others are empty promotion with nothing of interest to me or my site visitors. Here are some tips on the making of a great press release.
Know your reader.
Balance between writing for the target audience and writing for an editor, reporter or journalist who may take up your subject or even reprint the story.
Hooking both the media and the end consumer will result in a snowball of PR.
Remember that a journalist scanning a PR source will make decisions based on the first few words of each article. Pack the opening with the hot topic points.
Style.
A strong headline and intro is critical. It absolutely must capture the eye of someone skimming press releases and inspire further reading. Hit them with the news first. You can explain how and where it comes from later.
Keep it brief, accurate and readable.
The...
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