When you are writing copy for your website, one of the first things that you need to think about is selecting the right key words. When you think about the fact that the majority of the people who come to your site are going to be getting there through search engines, you will realize that using the best and most representative key words is in you best interest.
When thinking about keywords, there are many things to keep in mind. Think about it is you offer and will benefit the most from your services. How will they search? What are they hoping to find? Studies show that about fifty percent of online sales are preceded by the use of a search engine. When you work with key words, you are ensuring that your link will be one of the first ones that they see. When selecting the right key words make sure that you use them in context; because search engines are becoming more and more sophisticated, they will also search relevance and context when it comes to key word use.
When it comes to selecting the right key words for your site, one of the best tools for you to use a program like Google Analytics. Through placing a line of code onto your home page, you will find how...