Because the vast majority of consumers and business owners think the Internet moves at ‘light speed”, they expect instantaneous results when they attempt online marketing. It’s not uncommon for someone to tell me they expect to be in the top 10 search results in Google within a few weeks or even a few days!
I obviously was not communicating up front the commitment required to take a website to the top ten.
What I found most helpful was to manage my own and my clients’ expectations. There are a lot of factors that go in to search engine rankings. I’ve written before that the keyword research process is the most important part of search engine rankings.
There are many local business owners, especially those in small cities or towns that think they’re the only ones in the world that sell shoes or furniture or flowers. So, naturally, they expect to be in the top rankings in as short a time as possible.
The number one question my clients ask me is “how long will it take to get ranked high in the search engines?” My standard answer to that question is “it depends”. It depends on your keywords, on...
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