Ever wondered how internet marketing worked? How does anybody who is into internet marketing inform his potential customers that he exists? And how do customers who are looking for something specific, know where to look for it? Given the sheer profusion of pages on the internet, this can be a herculean task for both the buyer as well as the seller.
Internet marketing is all about catching the ‘eye of the spider’. ‘Spiders’ are ingenious little devices that search all the pages of the World Wide Web looking for those pages that are most relevant to the search term that the internet user has entered. Not only do spiders find the appropriate pages, but they also rank these pages in order of relevance, making it easier for the user to find what he is looking for. Goes without saying, anybody looking for something would first click on the page that is right on top of the list. If he finds what he is looking for, that’s it- he looks no further. It is only if he does not find what he wants that he will then go down the list of pages that the spiders have ranked in decreasing order of relevance. The key then, is to make sure your website is ranked...
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