SEO, or search engine optimization, is a term that covers a lot of ground. It involves link building strategies, branding, blogging, onsite optimization, ppc, and much more.
Under link building and branding, article marketing comes into play. You can write articles or have them written for you by a ghostwriter. Once you have the article content, you can submit them to thousands of article directories.
Many people think article marketing stops there. It doesn’t. Article directories that accept and reprint your articles are not where your link popularity comes from.
These article directories provide free content to webmasters and bloggers for their website. When these people use your article, the links in your author bio section lead to your website. The websites or blogs they are reprinted on are ususlly going to be relevant to your website and the links from there are valuable in most cases.
That is where good link popularity comes from article marketing. This also means that your articles need to be something someone would want to post on their website. That means that all the garbage articles that contain bad grammar and are just stuffed with...