Most affiliate marketers think that PPC or Pay Per Click campaigns are better at driving traffic, as compared to article marketing. Theyre wrong. The fact is, article marketing carries with it far less risk and much more impact than PPC campaigns.
How does PPC work?
For those of you new to PPC, heres an overview on how it works. Basically, PPC uses advertisements to get a readers attention. Once the reader clicks on the ad, the affiliate marketer earns a commission. A lot of research and money goes into placing ads in strategic positions. The competition is so fierce that organizations scramble to get their products listed in the PPC campaigns. Millions of dollars are spent each day on these campaigns.
Why spend so much when you can avoid it?
Yes, PPC campaigns, for all their hype, do not provide the same results as article marketing does. Why is it that article marketing is better than PPC?
Credibility: Article marketing helps an affiliate marketer to establish credibility on the subject. Writing for an extended period of time on a related subject establishes the person as a subject matter expert. This ensures more customers will turn to you...