Article Writing – The New SEO Master Tool – Part

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Article Writing – The New SEO Master Tool – Part II

Article writing is now a major weapon in search engine optimisation. If you have read Part I of this article you will see why previous linking strategies are failing miserably. As the major search engine, Google now expects links in order to increase your site ranking to be:

1Relevant
2Varying Anchor Text
3One Way Links

These rules display that more of a natural linking strategy need to be evolved.

Writing expert articles about the content of your website helps to achieve the three objectives above.

First of all, you are able to place links within the resource box of your article pointing back to your website. Some article directories even allow you to place links within the article body itself. Therefore any link text that points back to your website is highly relevant to the article content itself, and your sire.

It is possible to vary the anchor text from article to article while still keeping it keyword orientated and most importantly, relevant.

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