Auto insurance & the internet – a marriage made in Heaven!!
The internet is all about information, and, more critically, the ability to compare facts, data and information from several different sources quickly and efficiently.
Arguably, as a direct result of this simple fact, nobody has felt the effects of a potential customers ability to find, check and compare such data than companies trying to sell services (as opposed to products) online.
Unlike a physical product, a service is not tangible, you cannot pick it up, feel it, or touch it. Thus, a service provider needs to supply the maximum amount of information, because the more information the potential customer has, the more confident he is likely to be when making the buying decision.
What better way to do this than via the worldwide web?
A perfect example of this is the automobile or car insurance marketplace. In the past, if you wanted to get the most competitive quotation for your car insurance, you had to shop around by trudging from one insurance broker or companys office to another, or by getting on the telephone to do the same thing.
The problem with this was...
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