The best type of service is performed one-on-one, directly with your customers. This is no problem in the offline world, but in the virtual marketing universe, this kind of personal service just isn’t feasible. With customers literally all over the world, there would be no way that you could deal with each one of them personally. This is where an autoresponder comes in.
Customer service with autoresponders is a very simple process. After an order is placed, an autoresponder will send out a receipt for the sale, along with the information for accessing the product and a ‘thank you’ email. This type of customer service has definite advantages, as your customers will receive prompt follow-up service whether you’re logged in to your computer at the office or away on a relaxing vacation. Sometimes however, it can be possible to let your customers down if they require more personal service.
Let’s say an elderly gentleman with limited computer skills finds an e-book that you’re selling online, and he places an order. The customer receives your thank-you email, receipt and download information. The e-book is compiled into a PDF file,...
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