When people place orders through your website, it is always a good idea to immediately acknowledge the purchase. One way to do this is with the use of an autoresponder that can be integrated with your shopping cart. In fact, many shopping carts that are available today have their own autoresponders built into the system.
When you set up your autoresponder to send a message to someone that has placed an order, there are several things that should be included in the message. This is an opportunity to speak to your customer, and to let them know about other deals that you have or special items that you have available. You should not miss this opportunity.
Do not try to get your thank you sales message on the same autoresponder as the customers email receipt. Putting the sales message on an email that is automatically sent to grant the customer access to their purchase is also a bad idea that would go better with the receipt. Make sure your thank you sales message is a message that is sent out all by itself, so your customer can focus solely on that!
Thank the customer for their recent purchase. Tell them how much their purchase will help them, and then tell...
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