Despite a slight fall in High Street spending, consumers are battling against increasing interest rates, inflation, house prices, utility bills which means that little or no funds are available to set aside for the future.
Approximately 45% of consumers find themselves in this position, preferring to use what little cash they have left to manage debt repayments.
Part of the problem is that many Britons feel that their wages do not reflect the increase in the cost of living, and plough their resources into basic needs such as food. Any funds that are left over tend to be spent on entertainment or occasional feel good items, such as clothing, music or DVDs.
The future backlash for this generation also affects the older generation who will be looking to todays consumers to support them in the future.
The spectre of a bad credit rating seems to be the priority for many consumers, who would rather use their finances to manage comparatively short-term concerns rather than risk the consequences that accompany a bad credit label.
A readily available source of funds is what most consumers have said would ease their problems, but most of their desires...