Marketing your practice on search engines is attractive to a lot of coaches. The traffic can be used to grow your subscriber list, sell products and get more clients. It can be a great way to grow your practice.
But it can also be a big disappointing nightmare.
A lot of businesses have pumped a lot of time and money into search engine marketing efforts (SEO) only to find them useless.
One main cause of this is “putting the carriage before the horse.”In other words, you attempt to get high search engine rankings before you have a solid, sound web site.
What often happens?
Your web site can get rejected or even banned from search engines if it is created by a web designer who is not aware of search engine technicalities.
You can waste your money when you try to register with search engines.
Some charge a non-refundable fee for submitting your web site and it does NOT guarantee you will be included. If your site isn’t well done, you get rejected lose your money.
Your pages become invisible. If your site isn’t coded the right way, then a lot of your content won’t get into the search...
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