Often the real profits lie in back-end sales.
Once you have a customer, you simply offer additional products, add-ons, upgrades, a super-deluxe version of the original product purchase with all the bells and whistles. The customer is already sold on the product or service, based on your sales material or presentation.
The back-end offer should supply the answer to whats next? It should be related in some way to the original product, and the most successful back-end products are higher-priced accessories that makes it easier of better for the buyer than simply having the original.
A back end product should further enhance the product that the buyer intended to purchase. Whatever the original product does, a good back-end product will make it faster, better, more detailed, more complete or easier to use and benefit from in essence it is far more helpful to the prospect in satisfying his wants, than is the original, more basic product.
Keys to Success
The success of back-end products can be attributed to having a captive, highly targeted audience who is definitely interested in achieving a specific result or solving a specific problem. The...
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