Bank Lending Has Been Faced With a New Wave of Competition
Bank lending has been faced with a new wave of competition in the last decade as a surge of online lending companies and their new benefits have captured the attention of many prospective financial consumers. This has been particularly difficult for banks because of the convenience factor web companies. These companies offer expedient services and often require less paperwork. Banks, on the other hand, tend to be the most formal and often also the most stringent as far as bank lending procedures go.
There are many reasons that banks attract customers. Often, people already have a relationship with their bank based on their prior banking needs. They feel familiar and comfortable dealing with a name and people they are used to seeing. Banks are also the most traditional form of lending. The parents of today’s generation often did not have many choices other than a bank. The internet did not exist, and smaller financial companies were rare. As a result, banks are often the first source that comes to mind with a person needs a loan. Banks often offer some of the lowest interest rates...