Sometimes the simplest data is the best. Marketing is not complex if you know the basics thats true with anything by the way. Here are some tools that are brilliantly simple and with them you really wont have to sweat the small stuff.
Hot Dope #1) The more that your potential customers see your name in front of them, the more likely they are to call your number (and not someone elses) when they need the services you offer.
Many marketing efforts go unrewarded, not because they were off target but simply because they werent given enough of an opportunity to work. Showing your TV commercial one time, running an ad in the newspaper once, or doing one mailing of postcards may not be enough to grab and keep the audiences attention.
Get your name out there, do it on a regular basis and people will remember you when they need someone in your line of business. Actually, this particular Hot Dope cannot be stressed enough and failure to adhere to it is the #1 reason new businesses fail.
You should also know that taking the time to really see which pieces will generate the response you want will pay off. Dont just totally give up when a response is low ...
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