Lets look at what the experts advise. By the way, while these tips sound bizarre — theyre real nuggets, so stay with me:
1. Be an authentic liar.
2. Be your own valentine.
3. Fight bull.
Heres how these successful experts connect with the marketplace and you can too:
Be an authentic liar. In his latest book, All Marketers Are Liars, Seth Godin explains the power of telling authentic stories in a low-trust world. Mildly unsettling at first, he makes the case that our buyers are actually the ones who are lying. To themselves. About why they want to buy from us.
Successful marketers are just providing the stories that our buyers choose to believe. But heres the rub: you have to really live the story youre telling. The second a potential buyer smells anything less than complete dedication to what youre selling, you cross the line from fib to fraud. Its simply not good enough to have a good story. You have to live up to it as well. If youre a cobbler with no shoes, why should your clients take your advice?
Be a role model for what you sell, and nothing less. Then tell a good story about it, to buyers who want to...
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