Every web business will eventually receive the phone call. It starts by sounding like a professional call from a local business. In fact, at first, it sounds like someone wants to build a joint venture, or make a purchase. It might even sound like someone needs your help.
Once the small business owner is hooked, the tone changes slightly, the company has something to offer you, but they are not spammers. They are always a partner with someone big that you have formed an alliance with such as Google Adsense, Ebay, Prostores, Amazon.com, or maybe your web host.
Now, the bomb drops. They promise to increase your traffic and put your web site at the top of the search engines, guaranteed.
There is only one plan of action hang up.
Avoid Web Traffic Schemes
There are a few dozen schemes out there, none of them are legit. There is no legal way to guarantee that a website will stay on the first page unless a) the keywords are obscure or have a low ROI, and b) they are selling the top spot in the PPC program.
One way to identify a scheme is by asking them to step away from their script and answer some SEO questions:
1. Does this...