How would you like to have prospective clients call YOU? How would you like to stop chasing business and sit back and let the phone ring? Most of us would love that luxury. And after years in a particular business, many of us get to that point. But its a struggle and many others never quite get there. The trick is to become a recognized expert in your field, to establish a name for yourself that is associated with expertise in your business. The trick is to become so well known in your field that prospective clients seek you out and never even compare you with your competition.
You already know the recognized experts in your field. You know who they are. And in many cases, their achievements appear out of reach. Their business reality is so different than our own that it seems almost out of reach. Well, that is not case. Although these recognized experts seem to have a certain degree of star power, they are human beings just like you and me and they got to their level of recognition by following a strategy, by doing certain things deliberately to achieve the desired results.
So the question really is: what did they do? What were the steps along the way and exactly...