One of the easiest ways to drive prospective clients and customers to your business is to become the expert in your field. The term Expert carries credibility and prestige that can open many doors for you, and, oddly enough, the term is relatively easy to acquire. This simple three step process can help you quickly and easily set yourself up as the expert in your field.
Step 1: Determine Your Niche
Instead of trying to be everything to everybody, narrow down your focus to the things that you are really, really good at. A friend of mine set himself up as an expert at leadership training for water treatment facilities. When he told me what he was doing, I asked, Is there any money in that? He smiled and said, Every citys got one, and Im the only leadership expert in this field in the country. He was frequently quoted in trade journals and asked to speak at their conventions. Find your niche, and youll eliminate your competition.
Step 2: Write about Your Area of Expertise
After you determine your niche, begin to write articles about your area of expertise. Every single day, tens of thousands of editors, web masters, and newsletter publishers are looking...
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