When big businesses develop products or services, they hire publicists to promote them. The publicists job is to organize a promotional camping. They provide a report or story to journalists in various forms of online and offline media. Theyre hired to promote and creating mass public interest. Making a small business perform on a grand scale is simple. By becoming your own publicist, you can promote the same way, leaving you competition in the dust.
First, make a list of potential contacts in forms media youll target. In other words, find journalists. Good journalists are always hungrily looking for a unique story to write about. When you present them with one, theyre more than happy to listen. Youre making their job easier bringing a story to them and cutting their research time down. They often spend more time looking for a story to write about, than dong what they love, interviewing people and writing stories to publish!
You can find many find journalists working for local newspapers nation wide. Simply call local newspapers and ask to speak to the appropriate reporter. Then, fill them in on your story. However, dont give the complete story away at that...