1. Why should there be anyone would do business with you?
This could be the very first question that you must ask yourself before anything else. You got to demand yourself to an answer to this. Why the heck on earth would anybody pay for this Junk youre selling? Yup, Junk, as I phrased it. It doesnt matter how good your product is to be, to the eye of others, its just another piece of product in a sea pool of other similar products.
So, still be very proud of your product or service? Truly youre 100% proud of it? You truthfully and deeply believe people would be dumb by NOT buying from you?
Wellyou passed the first barrier! Youre ready to start go to next stage.
2. The basic business needs 3 things: Lawyer, CPA, and Creative or crazy fellow, which could very well be you.
Almost every business gets themselves for the first two. Its understandably so. Good creative person are really hard to find, hard to manage, and youll never sure of what youre paying for.
Every established and sizeable business knows the creative side plays a heavier weight than the lawyer and CPA. CPAs and lawyers can help you when you are up there. But at the...
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