You never get a second chance to make a first impression. It’s a saying so true that it has become clich — a phrase used by suit salesmen and purveyors of shampoo — but it’s a saying that should serve as a motto for your booth staff.
A trade show is a non-stop series of beginnings. Every moment — from the second the doors open until they blink the lights signalling the end of the day — is a moment where you could be meeting customers for the very first time.
If all goes well, these crucial first moments will launch a mutually profitable relationship that will last for years. On the other hand, if the impression you create is not so positive, you’ve kissed a lifetime’s worth of business goodbye.
Beginning well’s means you’re half done. Once you’ve established a rapport with the client, once that positive foundation has been laid, the hard work of negotiating a deal and closing a sale becomes so much easier. Here’s what you need to know to create a favorable first impression time and time again, over the long hours and days that you’ll be at the trade show.
What’s... To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
