Founded in 1850 and centrally located in New York City, New York, American Express has offered a number of different services to individuals that choose to take advantage of these benefits since the year of inception for the company. Offering a wide variety of different products and services, customers are able to rely on American Express when it comes to their credit card, charge card and travelers check services. Highly successful over a prominent period of time, the company was ranked to 14th most valuable brand in the entire world in the year 2006, as determined by BusinessWeek and Interbrand. The value was approximated at over nineteen billion dollars, American. With all the success the company has been able to enjoy, it is no surprise that they were able to offer their customers a highly successful and influential card for the new millennium.
In 1999, they launched their new credit card, the Blue American Express card, which was quickly found to be very popular with customers, but specifically with individuals that were younger and looking to establish a line of credit with an affluent credit card company. Specifically, they were interested in the benefits...
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