In order to understand how this really works, let us look at the methods adopted by pay-per-click search engines.
What do they do to attract traffic – well they sell the best available keywords for a certain amount through bidding.
Then the websites receive the traffic generated by the clicking on these particular keywords and they pay for the traffic generated by each click. So far, so good but is the website really profited by the high volume of traffic alone? When the traffic is generated, the website gets a lot of traffic from people who are genuinely interested in the services offered by the website; however, the website is actually profited only when conversion from the click to business is effected. This is called click-though-rate and it indicates the actual cost of the ppc campaign per order received.
Your high traffic is great only when the conversion rate is also high or else you will actually end up only paying your dues to the PPC search engine without real profit or even with loss.
When speaking in general this concept is really meaningless. So let us take the example of one financial aspect that we could use let us say the...
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