Four in 5 U.S. employees have internet connections at work. If you want to sell to these highly connected businesses, you have to have a sophisticated B2B internet marketing strategy.
There are two factors to your B2B internet marketing practice. First, you get traffic to your site. Then, you convert them to customers. Lets start by looking at how to get people to visit your web page.
The quickest way to get visitors is to use Pay Per Click marketing. You can set up a campaign with Googles Adwords, Yahoo Search Marketing, or a number of smaller ad networks within an hour and start getting visitors immediately.
In the long run, a better investment may be Search Engine Optimization. While SEO requires a heavy up front fee, the results can be long lasting. Further, people are more trusting of sites they find organically than sites they come to off of an advertisement. This trust results in higher spending. Your B2B internet marketing strategy must include a SEO component.
Another way people find your web page is to see it mentioned when they visit other sites. You can write articles for other businesses and magazines to place on their web pages or you...
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