Getting More Focused — Its All About You
Jeanna Pool from Catalyst Creative writes a great ezine on marketing each month. In January she shared 5 Great Marketing Tips for 2006. Number 1 was Stop Focusing on You. She declares 2006 the year of the client and exhorts you to focus totally on your clients and their needs. I think shes right on. And I think shes completely wrong. Why right and wrong?
Because if youve been in business for awhile and have great products and great services and arent getting the results you want, you may be too focused on your clients and not focused enough on yourself. Last week, I encouraged your to revisit your vision of your business and ask yourself why you started your business in the first place. Now I want you to focus even more on what you want. What exactly do you want out of your business? Do you want more money? If so, how much? Write down a number. Do you want more flexible hours? If so, write out exactly the schedule youd like. Do you want to change the world? If so, write out specifically how that would look.
Why all this focus on you? Because if you arent absolutely clear on what you want, how...
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