One of the most important factors in today’s search engine ranking algorithms is link popularity. Unfortunately, it can also be one of the trickiest. Webmasters are constantly looking for new ways to get links to their sites.
One of method that I often see overlooked is the use of testimonials. Most webmasters know the importance of using testimonials on their site to increase visitor trust, but few realize and/or make use of the power of testimonials as a tool to increase their sites link popularity.
Think about it. Virtually everyone selling a product loves to have as many testimonials on their site as possible. They know the more testimonials they have, the more “credibility” they have in the eyes of their potential customers. While it is getting harder and harder to email a webmaster asking for a link exchange, emailing a webmaster with a testimonial for their product or service is always accepted gratefully.
It is also common practice when using a testimonial from someone to include their name and a link to their site. This is because it proves the testimonial is real and not made up (yes…it is unfortunately common for the...
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