How do players looking for a bingo game, find those well established or newly released sites? Once players have found a particular bingo site, new or old, what makes them want to sign up or continue playing? What makes a particular bingo site the best bingo game site online?
Bingo online the search goes on
Of course online bingo is found on the internet. Where else, you may ask! Well, many advertisements are starting to appear on a regular basis in national newspapers, advertising boards and television. With sites like 888 and mansion also appearing as sponsors of sports teams, it seems that site owners are finding new ways of promoting and attracting new players, increasing the advertising audience, but causing a new headache for governments. Many of the advertisements that are being seen (particularly in newspapers) have been in breach of the advice issued by the UK government on gambling advertising. Ahead of the new UK Gambling Legislation (which is to be implemented from 2007) the gambling commission has issued guidance aimed at remote operators.
Online searches still count for around 80% of natural site discovery. Keywords being searched for by...