Search engine optimization otherwise known as SEO is a popular form of search engine marketing. The main goal of which (as its name would suggest) is to improve the ranking of the site in various search engines. An entire industry of consultants has sprung up around the idea of search engine optimization. However, its important to note that there are two distinct and disparate methodologies at work when it comes to optimization. In fact the SEO consultants themselves as well as their methods can be subdivided further into two different groups. The categories are best known as “white hat SEO” (which is aimed at improving overall site quality, and increasing the sites ranking through approved methods), or “black hat SEO” (often use methods such as cloaking and spamdexing to increase rankings. However, using such methods can lead to your site to being removed from search engine listings). Those in the white hat camp charge that black hat methods are not only giving SEO a bad name but are also attempting to manipulate and undermine the search rankings. The black hatters counter that argument by saying that in truth all SEO is an attempt to manipulate...
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