It is all right to let people talk about what they want to talk about. You should only censor obscenities and defamation. Let your customers speak to you directly and grow your business. Don’t try to use your blog as another form of advertising. Blogs not be treated like newspaper ads or brochures. Your customers will see through corporate spin. The less you worry about creating a perfect copy more honest your message will sound. That of course doesn’t mean that you shouldn’t write professionally but make sure you worry about the content.
Don’t ever use your blog to praise yourself. If your company does a good job your customers will take care of that. If you sell quality products your customers will be eager to spread the word. Be ready for negative feedback too. Companies must be willing to accept unfiltered feedback. Receiving honest customer feedback can be a humbling experience, but it is part of growing your business.
When you blog you have two audiences. Your most important audience is your website visitor, hopefully your future customer. Your other audience is the search engines. Without the search engines your customers would not...