Blog marketing, and bloggers are media. The whitehouse among other places now recognize bloggers as member of the media, hence blog marketing must be the media agent. No the question is how to capitalize on that point and to do it now before the competition discover this landmine.
On way to use Blog marketing is to build your email list through the blog, and also to have your blog become that email list. By encouraging your readers to subscriber either via RSS or email is one way to do that. But how to you grow the subscriber list?
Make subscribing easy-Attach a link to each of your posts with a subscription link.
Stay focused-Keep your postings limited to the subject of your blog. it is easy when using blog marketing to make one quick post about your souse, children or the weather and it changes the whole focus of the blog.
Offer a Bribe-Its an ethical bribe, in the form of a free ebook, report, e-course or audio series. Typically this only works with email subscriptions tied to autoresponders, because you want to condition delivery of the bonus on subscription. If you have a WordPress blog, use the free Feedvertising plugin to link to the download...
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