When you are writing a business blog (b-blog) you need to make sure you do not pass along business secrets. This is as true for employees as well as the business owner.
Because each business is based on an individual model developed to highlight the expertise and personality of the business owner it should not come as a surprise that there are business models in place that are unique to the business.
You may feel that the information is not a big deal, but you should know the information can and will be used against you to quote the famed Miranda rights.
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Essentially you can supply industry information, but should refrain from offering company secrets. You may be surprised at how many individuals will view your blog and many of them will be competitors. Allowing others to have some insider knowledge about your company can negatively affect your business.
This is essentially a cardinal rule of business blogging. You may want to develop your own set of policy statements that can assist you in making sure you are putting your best foot forward in your role as a provider of knowledge-based content.
Dont Dance...
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