What is a blog? The term was coined in 1999, and today Websters dictionary defines a blog as a diary; a personal chronological log of thoughts published on a Web page. More importantly, it says that blogs are typically updated daily and that blogs often reflect the personality of the author. But think seriously about frequent blogging. According to Technorati – an internet search engine focused on the world of blogs – only 11% of all blogs update weekly or more. What matters more and more is what you write not how often you write quality not quantity or frequency.
For a business, there are several potential reasons to blog, but, (there is always a but, isnt there?) what you really need to consider before blogging, is: Why are you doing it?
Is it a forum to have a more personal relationship between you and your customers?
Is it to create a channel where media regularly check what you have to say, instead of media just being passive recipients of press releases.
Is it private, a workspace where project members keep each other updated without wasting time?
Is it to establish your company as a thought leader so that people in your...
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