What do news stories and blogs have in common? Well, at least online they open the door to immediate feedback.
A new story breaks and finds its way to a commonly viewed website. Within minutes dozens of responses could be posted to the news oriented website. The same frenzied posting can be true of a business blog. People love the opportunity to make their opinion known and they are finding adequate opportunity online.
A business blog presents the best in customer feedback. If you think back a dozen years or so you will remember newsletters that were printed, mailed and ultimately contained slightly outdated information by the time the customer received the new; mailing. Most people never thought of responding because it would take time to write a letter, find an envelope, affix a stamp and take it to the post office box so much work just to respond. Most customers never saw the benefit so they tucked the information in their cerebral cortex for later retrieval or the trash can for quick and complete dismissal.
Business blogs come with the functionality of immediate feedback. If you have a comment, you type it into the space provided and click the send...
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