There has been much hype about the war between Sonys Blu-Ray technology and the HD-DVD technology of Toshiba. Both are high definition digital video disc formats but then factor that will reveal the outcome of the war is what format will be most appealing to the consumers.
Since the formats appeared in the market space (which the did almost simultaneously), both have been a though sell to consumers because so far it hasn’t been clear which one will come out on top on the format war. Naturally both the Sony Company and that of Toshiba promotes their own standard heavily through both advertising and through partnerships.
Repeating the Beta-max vs. VHS war
However it is generally agreed that there can be only one format that will come out on top, and with memories of the format war between the VHS and Beta-max video tapes no more than a few decades ago, most consumers are waiting to see which standard will win the battle. They are afraid of getting burned by investing in technology that will soon be obsolete.
The funny part is that it is the customers that will determine the outcome but many await the outcome before investing. Luckily there are...
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