Boutique hotels arent a passing fad or a here-today-gone-tomorrow trend. They are a growing sector of the hospitality market.
When the first boutique hotel opened in New York in 1984, it caused a stir. Shedding tradition, its whole purpose was to turn a paid-for bedroom into a whole new travel experience. Since then, small, chic hotels have sprung up all over the world; some more successfully than others. Those who have followed the fundamental theme of design-led individuality have experienced incredible success and that in turn has spawned a new generation of these stylish hotels.
What are the essential characteristics of this type of hotel that will ensure its place in the industry?
Individuality boutique hotels are all different. Housed in a wide range of buildings, many of which werent intended as hotels or even houses originally, they use design and architecture to create entirely individual structures and spaces that catch the attention and stimulate the senses. Whatever theme or style has been chosen, youll never stay in a boutique hotel thats exactly the same as the last one you stayed in.
Style personality and style matter to these...
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