What is Business Branding
Branding your business is simply giving the public and your customers an image of your company. By knowing how your company is perceived by the rest of the world, you can use your image to instill trust, loyalty, and stability within your customers. When you think of Lowes Home Improvement you should think of a hardware store that focuses on low prices. When you think of Home Depot you should think of a hardware store that focuses on customer service. Lowes customer base is more interested in finding low prices for their hardware and supplies while the Home Depot customer base is more interested in having help finding what they need for their projects.
Most of all companies have a logo and a slogan which is also part of their branding strategy. Typically a company will use their main theme in their slogan. Dominos Pizza promotes themselves as the delivery experts while Papa Johns Pizza promotes themselves as the pricier Better Ingredients, Better Pizza. Again the conclusion is simple; the Dominos customer base orders from Dominos for a speedy delivery while Papa Johns customer base orders for the quality and taste. Business branding is a...
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