Branding Your E-Biz – Creating A Name Your Customers Trust
If you want customers to spend money with you online, you have to make them feel confident theyre dealing with a legitimate business. Theyre giving you their personal information, as well as their credit card number. If your web site sends a clear message that you run your business from your home, they may not feel comfortable entrusting you with that kind of info. Thats why its important to create a brand your customers recognize and trust.
Whats a Brand?
Your brand is what differentiates you from every other E-Biz out there:
A brand is a set of expectations you create in your customers minds, in regards to your business. It comprises everything from the quality of your web site to your customer service to your actual merchandise. More than just a name and logo, its your buyers entire experience with your company.
A brand is a reputation. A good brand adds value to your product buyers expect a certain quality based on the brand name. If they recognize your brand and have a good association with it, theyre likely to choose it over other similar products, even if it costs a...
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