Branding Your Ebiz – Creating A Name Your Customers Trust
If you want customers to spend money with you online, you have to make them feel confident theyre dealing with a legitimate business. Theyre giving you their personal information, as well as their credit card number. If your website sends a clear message you run your business from home, they may not feel comfortable entrusting you with that kind of info. Thats why its important to create a brand your customers recognize and trust.
Whats a Brand?
A brand is what differentiates you from every other eBiz out there:
A brand is a set of expectations you create in your customers minds in regards to your business. It comprises everything from the quality of your website to your customer service to your actual merchandise. More than just a name and logo, its your buyers entire experience with your company.
A brand is a reputation. A good brand adds value to your productbuyers expect a certain quality based on the brand name. If they recognize your brand and have a good association with it, theyre likely to choose it over other similar products, even if it costs a little...
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