How important are search engines when it comes to brand marketing? 73% of the adult population report they are using the internet today and the number increases every day. Of those people, 87% are using search engines as their primary method of finding websites. My point ignoring search engines in your brand marketing plan is a major mistake.
Is your brand really affected by search engines?
ClickZ performed a study in April of 2006, which stated 15% of brand searches strayed from the actual brand being clicked on. This means the typical brand lost 15% of visitors. Wouldn’t you like to see an increase of 15% in visitors seeing your message?
A survey conducted by The Dieringer Research Group found 45% of adults say their brand opinions have changed as a result of advertising and other product information found online.
These are just a couple of studies which show that brand is affected by search engines. With the number of sites on the internet increasing dramatically, more and more sites are appearing in the top results for brand searches other than the brand itself. Many times it could be negative messages about your brand. Most companies out...
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