Search Engines in the last couple of years are giving more weight to one way links with a similar theme, these links are a vote of trust and confidence for your website, they are so important that they help your site in the rankings of search engines. One search engine in particular uses link popularity, that search engine is Google. When you improve your link popularity it will eventually move your site up in the serps, this is the goals of every webmaster.
Incoming links are votes to your website; more links does not mean you are the most popular, a combination of links and quality links are considered very important. Think of it this way, if you have 1000 poor links pointing to your site compared to 100 quality links they 100 links are more important to have
Search Engines are changing their algorithms all the time and they are becoming very advanced, now they are able to detect natural and purchased links. Link popularity is very important to most major search engines, so when conducting your link marketing campaign try to concentrate 95% of your time on this.
Before you start your link campaign make sure your site is a quality site with good content. A...