Anyone who depends on building a database with online subscribers knows this is becoming more difficult by the day. Primarily, the competition for the consumers attention is fierce. Todays consumer has become much more demanding and savvy when it comes to buying products online or signing up for stuff.
Smart marketers realize the power and profit that comes from a strong alliance through joint venturing. JVs can be one of the smartest marketing moves any online marketer can make.
Something that has become very popular in recent months is where one person or company sweetens the offer of the product they are selling with lots of bonuses. The bonuses can be their own information products or those of others who understand the benefits of this type of campaign. Of course, there is no charge for the bonus products.
There are two primary ways to participate in a JV of this nature. One is to simply give the PDF file to the person who is selling a product. The seller gives the PDF directly to the buyer. The advantage to this is your bonus product gets seen by others. The disadvantage is you dont get access to the buyers contact information.
The other...
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