E-mail marketing is an easy, effective, and affordable way for today’s businesses to reach their customers and grow their own businesses.
For example, a newsletter allows you to develop interest in your company while demonstrating your expertise and depth-your biggest assets as a small business. Sending an e-mail newsletter keeps your company in the mind of your growing network. Plus, good e-mail newsletters are frequently forwarded to friends of the recipient, thereby growing your network even further.
So, how do you get started?
First, figure out what interests your audience. Listen to them. What do your customers ask you about when you discuss your business? Chances are, for every customer who asks a question, there are ten others with the same question.
Observe what your customers actually read. The fabulous thing about e-mail marketing is that everything is trackable. Once you get started, your reporting results will tell you which articles interest your readers.
You can also give your readers an easy way to provide feedback, so you learn even more about what interests them and what they would like to hear about.
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