Make your website an asset to your visitors. If you are an accountant, your website should be an educational tool. Communicate tax code changes, and explain how the changes might affect them. Provide relevant content that may be of interest to your clients. Talk less about how great you are, and more about your customers needs. Provide hints, articles, interviews, podcasts, or even short video clips about relevant topics.
Write articles about your expert area. If you have a dry cleaning business, you might write articles about the benefits of the earth friendly chemicals you use. You can post the articles on your website. In addition, you can encourage other website owners to post your article on their sites. In exchange, you could post an article about their services on yours. Update your website content regularly. Your customers will appreciate a website with relevant content. A stagnant website communicates neglect.
Have a professionally designed website. Gone are the days when any website would be acceptable. If your cousin built your website, you might make him very proud but your customers will be less amused. Amateurish websites communicate a message that...
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