There are countless e-commerce entrepreneurs out there looking to make their first million online. They have ambitions to build extravagant websites full of enticing offers. They intend to optimize their websites to show up on the first page of a Google search and they plan to use pay-per-click advertising to drive traffic to their new businesses. But before any of that can take place, an online business needs to start with a list of targeted keywords.
Keywords form the pillars of your online business identity. Theyre used to compare you with other businesses. Theyre used to determine where on a search results page you show up. Theyre used to assess a cost for your pay-per-click advertising and theyre used to guide advertisement placement for other peoples pay-per-click on your own site. Indeed, keywords are the cornerstone of an effective e-commerce business.
When an online business is launched, everything that is done needs to target a list of pre-selected targeted keywords chosen to best represent your business intentions while encountering minimum competition along the way. If the keywords are poorly targeted, youll be inviting suboptimal visitors to...
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