Building Your Line-up: 5 Product Types Every Seller Should Carry
Too often, e-tailers think only in terms of carrying individual products. But according to Lisa Suttora, of http://WhatDoISell.com, If youre in the mindset of selling one product to one person, youre thinking about making a one-time sale, not about building a business. Youre not just vending Product X youre creating a product line and giving your customers a reason to return to your site.
Products with a Purpose
When selecting inventory, its important you evaluate each potential item and identify the role it plays in your store. There are five categories that typically round out your product portfolio:
1. Meat-and-potatoes products. These carry a strong demand from your target market. Theyre your mainstay, the cornerstone of your business. Providing a solid profit margin, they represent a large percentage of your overall revenue.
2. Cross Sellers. These are the add-on sales, the tackle boxes you sell with the fishing poles, the cosmetics bags you sell with the cosmetics. Each of these products has a different profit margin associated with it, but each serves an important function...
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