The Internet has made it possible to connect millions of peoples names and addresses from around the world. And the number increases as more and more people discover the convenience and the growing necessity of the Internet in todays fast-paced environment, where business growth largely depends on information technology. This has created many opportunities to encourage below the line marketing strategies.
Enterprising marketers have found the Internet a fertile ground to launch their products and services. They employ what is known as bulk email marketing or sending advertisements and infomercials to email users. In the 1990s, this method went unchecked and unmonitored. This resulted in the birth of the term spam mail- unsolicited email. And the problem goes on today although measures are being taken to stop spammers.
To ensure the success of bulk email marketing strategies, the sender must have a clean list of targeted email addresses. This wills not only help the company assess the success of their campaigns; it will more importantly curb the risk of breaking the anti-spamming laws. Several US states and countries around the world have already enacted these...