With hundreds of new franchise concepts being started every year, it is nearly impossible to keep track of the freshest ideas. Here is an update of two new franchises and how they have fared in their first several months of franchising.
The Counter – No, this isnt just another fast food hamburger joint. Besides serving hamburgers, The Counter has as much in common with your local McDonalds or Wendys as the World Cup has to do with your childs weekend soccer game. First opened in Santa Monica in 2003, this trendy update to the classic burger joint serves its burgers with any combination of 10 cheeses, 26 toppings, and 17 sauces. So, go ahead and order that Danish Bleu Cheese Burger topped with dried cranberries and a ginger soy glaze you always wanted.
Since 2003, The Counter has received the type of press that most companies can only dream about. After being listed as one of the top 20 burgers in the country by GQ, the holy grail of endorsers, The Oprah Winfrey Show, named it the Best Burger in the USA. (An aside on the power of the O-nod, sales jumped from $44,000/mo to $245,000/mo after the endorsement)
With all of this success, The Counter did the...
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